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Heritage Bank

JUNE 17, 2018 by digibrands

PROJECT INFO

Client: Heritage Bank
Location: Nigeria
Category: Branding

ABOVE THE LINE:

Radio, Print, TV, Digital Marketing and Out of Home Advertising

BELOW THE LINE:

Cheque book design, forms, Office stationery, banners, backdrop, Corporate brochure, etc
:: Strategic Renaming Of Banking Pillar Services
:: Ambient Branding : Office & Banking Halls
:: Staff Acculturation : Cut The Crap Out Of Banking
:: Media Research, Planning and Buying

PROJECT DESCRIPTION:

Launching a new financial services brand in an already crowded category. Major deliverables was the achievement of 70% top of mind awareness in the first 18 months of the brand’s entry into the market. This was achieved through an impactful above the line and below the line campaign. Another strategic solution was the Brand architectural redesign and renaming of the bank’s different service offerings by stretching the concept of the name Heritage to rename the Private, Retail, Public Sector, Commercial and Corporate Banking divisions to be hinged on the rich contextual history of money in Nigeria.

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