The Era of disparate technology is over. Now is the time to create a technology strategy that leverages the capabilities of today’s marketing platforms. The marketing technology strategy is a critical component of the organizations success.
DigiBrands-MarTech solutions, helps organizations achieve their marketing objectives through the use of technology. Vendor selection, vendor comparison, and change management are all common issues when implementing new technologies. The goal is to reduce time to market, achieve departmental objectives and choose technology solutions that meet both short and long term needs.
Organizations are facing increased pressure to grow revenue in a highly competitive environment. Martech can provide proprietary marketing research and industry insights tailored to meet the organisation’s objectives.
In a continent of about 1.2bn people, it is often quite difficult to identify and reach people in Africa. Our goal is to provide algorithms for brands to reach consumers on an easy access platform.
At DigiBrands, we are motivated by the positive impact our martech solutions orchestrate in the cooperate world.
Innovation is the hallmark of great businesses.
DigiBrands is a leading innovation consulting firm
Our work is based on a discrete set of highly effective principles and processes that can dramatically improve the chances of new business success.
DigiBrands uses a balanced approach to business growth, drawing on the principles of insight, a strong identity, strong reputation and innovation to systematically grow your business.
Innovation consulting projects encompass strategic direction setting through process development:
Innovation strategy involves establishing growth goals, the financial growth gap and establishing strategic roles to focus innovation.
Strategic Opportunity Areas:
Strategic opportunities can come from anywhere. The key is knowing where to look and then focus on high potential areas through strategic customer screening.
Value proposition development articulates the key benefits to be delivered by the company or product, often extending beyond the core product or service.
New Products & Services
New product growth is best accomplished using a disciplined strategic framework and other proven new product consulting tools and techniques. Learn more how our new product consultants can help.
Our innovation workshops bring focus and commitment to growth and innovation. We address all innovation components – strategy development, opportunity assessment, focused ideation & concept development
While organization and culture are often overlooked as “soft stuff” that doesn’t matter, these are the very things that differentiate best practice innovators. Learn how to apply best practices here.
Innovation consulting projects begin with a strategic audit to identify customer needs, opportunities, and brand leverage points. Our innovation consultants then work to identify and prioritize adjacent growth opportunities strategic, financial and operational screens. New concepts are then developed and optimized with customer groups, followed by implementation planning. Throughout the process, customer input is balanced with management judgment to ensure that distinctive, feasible solutions emerge.