Market assessment is designed to ground the team on the business and confirm key issues to address during the consulting engagement.
Drawing on internal workshops and market research, segmentation ensures a market-driven approach to strategy and plan development.
Target Marketing defines the most attractive segments, based on size, growth, benefit orientation and internal fit to pay more attention to.
Strategic positioning results in the most relevant, differentiated and credible expression of the core offering.
Marketing plan development includes marketing mix definition,along with customer acquisition and retention details.
We obtain deep customer insight which is the platform on which marketing strategies and plans are developed.