DigiBrands, founded in 2012, is a strategic marketing, media and communications advisory firm with a bias for sustainability and a proven track record of delivering measurable marketing solutions that drive growth and innovation for glocal African brands.
DigiBrands’ solution-oriented approach has sparked a new direction with a focus on sustainability and a commitment to social, economic and environmental impact devoting our strategic communication expertise for a greater good.
Our Skillset
Digital Marketing0%
Corporate Branding0%
Media & Advertising 0%
Social, Economic and Environmental Impact Advocacy0%
Training & Consultancy Services 0%
Our Strategic Initiative
We identify market-driven opportunities and balance strategic communications with a practical application to build prominent brands, robust businesses and a better world through effective story telling and advocacy projects.
Our Focus
As a leading innovation consulting firm, DigiBrands implements an ROI approach to our different solutions.
Vision
To be number 1 in delivering revolutionary Marketing, Media and Communications solutions across Africa by 2030.
Our Values
Our values of Humility, Integrity, Grit, Helpfulness, Excellence and Respect, enable us to have a culture that fuels HIGHER connections, resulting in a profitable relationship with all stakeholders.
Mission
To deliver measurable glocal solutions across Africa; using a collaborative approach with key stakeholders, to change mindsets in favour of your brand.
Our Approach
DigiBrands uses innovative thinking and trends spotting to gather insight for the deliverables of a project. We apply an agile method with strategic partnerships and scaling, according to the type and stage of a project.
Confirm Strategic Situation
The project kick-off is used to initiate the project, and obtain important relative inputs in assessing the market.
Conduct Strategic Visioning
Strategic visioning is used to identify the alternative end states for our upstream marketing development process.
Prepare Customer Framework
Customer framework development fully describes the customer, including purchase process and unmet needs.
Develop & Optimize Concepts
Concept optimization uses customer feedback and focused ideation to develop and refine core marketing concepts.
Implement the Plan
Guided implementation involves DigiBrands working with the client in executing on the product and brand action plans.
Prepare Strategy and Plan
Strategy and plan development involves developing a detailed action plan for delivering on the customer promise.
