We offer prioritized and comprehensive Strategic Brand Management training programs to build the in house capacity of our clients to complement our service offering. We have an intelligent, targeted approach to media relations, placing the core strategic objectives of our clients’ businesses at the heart of our campaigns, and providing necessary training for dealing with the tricky and demanding media project.
This course is designed to coach young professionals, brand and sales managers to a robust and vigorous approach to practical and applicable aspects of marketing and brand management. This includes understanding different types of markets, competition, buyer behaviour and brand building.
We teach students to appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for an organisation.