New media tactics involve website development and management, blog content creation, email newsletters, uploads to social media marketing (Twitter, Instagram, Facebook, YouTube, LinkedIn), web advertising and production of all audio, video and image content necessary.
Traditional media tactics involve radio, TV, newspapers, advertising and the production of all image/graphics content necessary for the completion of a project.
- We develop a content strategy around engaging content
- Set up tactics for the content distribution and multi-channel sharing,
- Tracking and measuring of content and messages distributed.
Using audience fragmentation and the understanding of ad lifespan, our creative team produce outstanding results through competitive analysis, research and trends watching while monitoring, evaluating and measuring ROI.